March 5, 2009

The Day it all got real different

Today we chalk one up for the good guys.
This would be arguably the biggest hip-hop star on Earth reppin the single coolest brand on Earth.

As fuckin gross as this sounds, and in no way a dis to Eminem, he’s mad lucky to be associated with this brand,for real.

And in the same breath, Undefeated, through it’s tireless effort to keep shit authentic, has just placed itself in a position to start its ascent to where it belongs.

Now the real work begins. Balancing the scale of authenticity.


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